About the Campaign
Inspired by the rare and breathtaking phenomenon of a “superbloom,” the SUTE team partnered with Nicole Larsen of Ripple and Rise Studios to create designs that capture the magic of collective change. We chose this concept because it mirrors how movements grow. Just like seeds lying dormant beneath the soil, grassroots ideas and resistance often take time to germinate. When the conditions are right (through community care, persistence, and shared vision) they burst into life, transforming the world around them. This artwork is both a celebration of nature’s resilience and a reminder that meaningful change often starts quietly, but can blossom into something powerful enough to reshape the landscape forever.
“Revolutions like superblooms, begin as dormant seeds waiting for the right conditions to rise, take root, and transform the landscape forever”
Nicole was compensated fairly for her time, talent, and creativity, in line with our commitment to valuing artists as essential movement-builders. Further, each shirt is printed on eco-friendly, ethically sourced materials, using low-impact inks and small-batch production to minimize waste. The result is a piece of wearable art that not only carries a powerful message, but also reflects the care and responsibility we believe should be embedded in every step of creation.
About the Artist
Nicole Larsen is a Vancouver-based muralist, artist, illustrator, and graphic designer. With over a decade in the design industry, she has cultivated a deep passion for art and creative expression.
She offers a wide range of design services to changemakers, planet-lovers, and community builders, with the intention of creating lasting and supportive relationships with everyone she works with. Those who collaborate with Nicole know that she values and honours the work they do.
Believing in the power of art to bring people together and foster connection, Nicole’s work celebrates joy, community, and the small moments that make life meaningful. She draws inspiration from shared human emotions, the beauty of everyday life, and the natural world. Her visual style is influenced by her deep connection to nature, her Japanese-Canadian heritage, and her love for bold, vibrant colours. Through her art, she aims to create pieces that feel uplifting and joyful, inspiring people to see the beauty in life.
Nicole is currently based in Vancouver, and she honours with gratitude that she is a guest on the traditional and unceded territories of the Squamish, Tsleil-Waututh, and Musqueam First Nations, past and present.
Find more of Nicole’s work on their website.
